Coviea Goyal

Creative & Content Strategist

Seasoned Creative Strategist with a track record of starting and building creative departments from the ground up, particularly within agency settings. Specializes in crafting and executing innovative creative strategies for D2C and eCommerce brands. Skilled in conceptualizing UGC campaigns and developing performance-driven assets through brand research, strategic positioning, ideation, and complex market research. Seamlessly integrates strategic planning with creative execution to achieve impactful results.

About Me
Professional Work
Coviea Goyal || Creative & Content Strategist

New York, NY

About Me

At my core, I am an artist and a writer with an entrepreneurial mindset, the synergy of which fuels my ability to discern the nuances of human behavior and translate that into my work, harmonizing emotion with logic. I am a storyteller, striving to elevate the mundane (verbal/visual) to create something personable and appealing.

Brands

I've Worked With

Foogi_Dog
Dose_log____
SheeFit_logo
fulton__logo
SIO_PNG
wild-earth-logo ___
marine layar

Skill Set

Campaign Management
Creative Problem Solving
User Research & Market/Trend Analysis
Performance Analytics & Reporting
Content Planning & Creation
Creative Strategy Development
Brand Positioning
Strategic Planning
Client Relationship Management
Data-Driven Optimization
Market Research and Competitor Analysis
Project management
User-Generated Content (UGC) Ideation & Scripting
Communications
Copywriting
Voice of the Customer (VoC)
User Engagement
Conversion
Audience Segmentation
Funnel Optimization
Social Media Strategy

Professional Work

Maximum Support For Women of any size | Shefit | Coviea Goyal || Creative & Content Strategist
Adjustable fit and support | Patented Zip Cinch Lift
Adjustable fit and support
A Sports Bra that Move with you | Coviea.com
Adjustable fit and support | Patented Zip Cinch Lift
SIO Beauty Logo | Coviea.com
Keep your neck in check | coviea.com
Zero Needles and better results
I m a side Sleeper
I Ditched Botox for lasting wrinkle free skin
Sio Beauty
Sio Beauty
The Vegan dog food that saves lives
1.5 years longer lifespan on average for pets eating wild earth
Complete plant based nutrition for dog
Plant powered Vs meat based dog food
Clinically-backed to support healthier Liver Enzyme Levels
What Foods are impacting your liver health
Bad Habits catching up ?

Reviews

Reagan Anson

I’ve worked with Coviea a few times now and it’s been such a great experience! She has a great creative vision and is easy to communicate and collaborate with. She gives clear direction and overall makes the process seamless and fun! She also has great attention to detail and always produces top tier content!

Professional UGC Creator

Mariah Lukashewich

Working with Coviea on UGC projects has been an absolute pleasure. Her expertise in creating well-thought-out and easy-to-follow briefs has significantly enhanced the efficiency and quality of our campaigns. Each brief she produces is detailed, ensuring that every aspect of the project is clear and manageable for everyone involved. Coviea is not only highly professional but also incredibly easy to work with. She is approachable and so friendly. She is always receptive to feedback and adapts to the dynamic needs of our projects. I highly recommend Coviea to anyone seeking a creative strategist who has exceptional organizational skills, strategic thinking, and is really good at collaborating. She is a true asset to any team and a joy to work with.

Professional Creator

Bree Sophia

Working with Coviea is always such a pleasure! Seriously, whenever I receive an email from her regarding a new campaign, I immediately smile because I know it’s going to be such a fun, creative, seamless and professional collaboration. Coviea is on top of everything and very timely, organized and helpful. Her briefs are always so natural and authentic, while still being extremely strategic and performance-based. I couldn’t recommend her as a Creative Strategist enough. Trust me, Coviea is someone you want on your team!

Jessica Ciraulo

I have enjoyed working with Coviea on each project we have accomplished together. She understands the creators process, and arrives with timely constructive feedback (if necessary). I always know in advance that the project is going to run efficiently and smoothly, and that is no small thing in this industry. The creative scripts and concepts are fully flushed out, so I can focus on creating the best shots and B roll for the brand. She works hard to make sure creators are compensated fairly and comfortable with the brief. Coviea is creative and kind and clearly enjoys working with creators.